SBM 150: Learn To Love Buying an Audience with John Lawson
Today’s Guest In this episode you will learn about John’s experience running a virtual summit with no previous audience. John Lawson is an expert in Ecommerce and helping speakers grow their careers. This is the 150th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Segment your audience and narrow down subject matter to bring in […]
SBM 148: Build an Audience Around a Purpose Not Around You
Today’s Guest David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them. This is the 148th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Don’t go after a market that doesn’t have an existing FB […]
SBM 146: How to Create Your Masterpiece in a Distracted World with Derek Sivers
Today’s Guest Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He started CD Baby. This is the 146th session of Smart Brand Marketing. TOPICS DISCUSSED How to use your time wisely? How to choose your battles (decide what to focus on)? When to push through obstacles and when to […]
SBM 144: How to Promote Your Online Course Organically
Today’s Guest In this episode you will learn about how Teri has been able to successfully promote her online course with spending a cent on paid ads. Teri Ijemoa is an expert in stock trading and investing. This is the 144th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you bring the strategies and […]
SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Today’s Guest In this episode you will learn about whether to sell services or products. Rand Fishkin is an the founder of Moz and author of “Lost and Founder”. This is the 143rd session of Smart Brand […]
SBM 142: How To Serve The Most People in The Best Way with Estie Rand
Today’s Guest Estie Rand is an internationally acclaimed speaker, award-winning business consultant and marketing strategist who helps scale businesses. This is the 142nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The work-work balance. If you can control your work… you have time to live. How to look at social media platforms: FB is like […]
SBM 141: What Would I Tell A Younger Me with John Lawson
Today’s Guest In this episode we address the things we would tell our younger selves…if we actually would listen back then. This is the 141st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Your audience is your business. TOPICS DISCUSSED Dealing with coaches and experts Having luck find you How to not be gullible Your […]
SBM 139: Eliminating, Automating, Delegating & Scaling with Ben McAdam
Today’s Guest In this episode you will learn about how to use numbers to grow your business. Ben McAdam is a profits coach and a virtual CFO. This is the 139th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 33 fulfillment 5-15 marketing 20 profit Pay & Overhead Rest TOPICS DISCUSSED Why numbers are important […]
SBM 138: Delegating High End Tasks with Mads Singers
Today’s Guest In this episode you will learn about delegating high skill tasks. Mads Singers is an expert in hiring and delegating. This is the 138th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest ROI for companies is investing in your management team. TOPICS DISCUSSED The three types of people you can hire […]
SBM 137: The Pressures of Being a Soloprenuer with John Lawson
Today’s Guest In this episode you will learn about the fun ride we call owning a business. John Lawson is an expert in public speaking and ecommerce This is the 137th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have people join a FB Group. Easiest way to warm up an audience TOPICS DISCUSSED Online […]