SBM 128: How to Successfully Sell to Enterprise Clients with Alex Berman

Lessons, Marketing, Podcast · 2019-03-22

Today’s Guest

In this episode you will learn about the ups and downs of selling to large client.

Alex Berman is an expert in finding enterprise clients in b2b.

This is the 128th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Enterprise people are easier to sell to. It’s not their money and they are actively looking to spend their budget and find the right services that can help them grow.

TOPICS DISCUSSED

• Selling to enterprise clients
• Doing the research
• Meeting rate vs meeting book
• Testing subject lines
• What happens if you’re getting bad responses
• Selling to enterprise companies vs small businesses
• The negatives of selling to big clients
• Typical sales cycle

RESOURCES

• x27marketing.com

ALEX IN ACTION

THANK YOU FOR LISTENING!

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