SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin

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Today’s Guest

In this episode you will learn about whether to sell services or products.

Rand Fishkin is an the founder of Moz and author of “Lost and Founder”.

This is the 143rd session of Smart Brand Marketing.


Investors are very against service types businesses due to the multiples they will get on an exit… even if having a service component makes sense for the business.


  • Competitive differentiation
  • Why is it that so few consulting businesses successfully launch a product?
  • Your own tool vs creating something new
  • Network effect and investing
  • Who will end up making more?
  • Productized services
  • Method for making decisions
  • Where to build traffic
  • The affiliate model is in danger
  • Dealing with the highs and lows





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