SBM 150: Learn To Love Buying an Audience with John Lawson

Today’s Guest


In this episode you will learn about John’s experience running a virtual summit with no previous audience.

John Lawson is an expert in Ecommerce and helping speakers grow their careers.

This is the 150th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Segment your audience and narrow down subject matter to bring in a better audience.

TOPICS DISCUSSED

  • Why do a virtual summit
  • Time & money spent vs ROI
  • Tools used
  • Where the audience came from
  • Live vs pre-recorded
  • What offer to present
  • Partnerships (are they worth the hassle)
  • Marketing strategies
  • Predictions

RESOURCES


THANK YOU FOR LISTENING!

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Whenever you’re ready, there are 2 ways I can help you:
  1. If you’re still looking for traction in your online course, I’d recommend starting with an affordable guide:

The Course Engine: Transform your course into a money-making machine with The Course Engine. This quick and actionable guide will teach you the system I use to transform average courses into ones that can grow past 7 figures in revenue with my in-person clients.  Join 279+ students here.

  1. Want an expert to take over or help you with your marketing?

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ABOUT THE AUTHOR

Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing