SBM 150: Learn To Love Buying an Audience with John Lawson

Today’s Guest


In this episode you will learn about John’s experience running a virtual summit with no previous audience.

John Lawson is an expert in Ecommerce and helping speakers grow their careers.

This is the 150th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Segment your audience and narrow down subject matter to bring in a better audience.

TOPICS DISCUSSED

  • Why do a virtual summit
  • Time & money spent vs ROI
  • Tools used
  • Where the audience came from
  • Live vs pre-recorded
  • What offer to present
  • Partnerships (are they worth the hassle)
  • Marketing strategies
  • Predictions

RESOURCES


THANK YOU FOR LISTENING!

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ABOUT THE AUTHOR

Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing