SBM 150: Learn To Love Buying an Audience with John Lawson

Today’s Guest

In this episode you will learn about John’s experience running a virtual summit with no previous audience.

John Lawson is an expert in Ecommerce and helping speakers grow their careers.

This is the 150th session of Smart Brand Marketing.


Segment your audience and narrow down subject matter to bring in a better audience.


  • Why do a virtual summit
  • Time & money spent vs ROI
  • Tools used
  • Where the audience came from
  • Live vs pre-recorded
  • What offer to present
  • Partnerships (are they worth the hassle)
  • Marketing strategies
  • Predictions



To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

Whenever you’re ready, there are 2 ways I can help you:
  1. If you’re still looking for traction in your online course, I’d recommend starting with an affordable guide:

The Course Engine: Transform your course into a money-making machine with The Course Engine. This quick and actionable guide will teach you the system I use to transform average courses into ones that can grow past 7 figures in revenue with my in-person clients.  Join 279+ students here.

  1. Want an expert to take over or help you with your marketing?

Check out what we do, our case studies and book a free


Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing