SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall

Today’s Guest

In this episode you will learn about course marketing.

Perry Marshall is an expert in marketing.

This is the 134th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The number of unsolved problems never goes down… it only goes up.

An oz of prevention is worth a lb of cure

but

People will pay 16x more for an oz of cure than a lb of prevention

TOPICS DISCUSSED

  • The foundation of marketing online courses
  • Market research
  • Problems
  • What to do when things are not working
  • Pricing
  • The five power disqualifiers
  • Preventing vs curing
  • Personality
  • Creation of a fan base
  • Influence on social media
  • Bootlegs
  • Auto-Responders

RESOURCES

PERRY IN ACTION

THANK YOU FOR LISTENING!

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ABOUT THE AUTHOR

Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing