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Today’s Guest
In this episode you will learn about course marketing.
Perry Marshall is an expert in marketing.
This is the 134th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
The number of unsolved problems never goes down… it only goes up.
An oz of prevention is worth a lb of cure
but
People will pay 16x more for an oz of cure than a lb of prevention
TOPICS DISCUSSED
- The foundation of marketing online courses
- Market research
- Problems
- What to do when things are not working
- Pricing
- The five power disqualifiers
- Preventing vs curing
- Personality
- Creation of a fan base
- Influence on social media
- Bootlegs
- Auto-Responders
RESOURCES
PERRY IN ACTION
THANK YOU FOR LISTENING!
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