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Today’s Guest
In this episode you will learn about a 4-month-long research project on email copywriting.
Brandon Olson works at Aweber.
This is the 129th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
80/20 of findings:
430 words in email copy
longer emails > provide value
shorter emails > drive traffic
43-44 characters in subject line shorter get higher open rates (around 15 characters)
7% of experts use emojis perceived as risk since not all email clients support them
Most capitalize only the first letter of the subject line 6% use only lower case but say they get more opens
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TOPICS DISCUSSED
- Best email subject lines
- What to put into email body
- Amount of words in an email
- Capitalization and emojis
- Number of letters in a subject headline
- Using A-B testing
- Frequency
- Correlation: assumptions vs reality
RESOURCES
- Brandon Olson
BRANDON IN ACTION
THANK YOU FOR LISTENING!
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