SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson

Copywriting, Lessons, Marketing, Podcast · 2019-03-22

Today’s Guest

In this episode you will learn about a 4-month-long research project on email copywriting.

Brandon Olson works at Aweber.

This is the 129th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

80/20 of findings:

430 words in email copy
longer emails > provide value
shorter emails > drive traffic

43-44 characters in subject line shorter get higher open rates (around 15 characters)

7% of experts use emojis perceived as risk since not all email clients support them

Most capitalize only the first letter of the subject line 6% use only lower case but say they get more opens

TOPICS DISCUSSED

• Best email subject lines
• What to put into email body
• Amount of words in an email
• Capitalization and emojis
• Number of letters in a subject headline
• Using A-B testing
• Frequency
• Correlation: assumptions vs reality

RESOURCES

•  Brandon Olson

BRANDON IN ACTION

THANK YOU FOR LISTENING!

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