Let's fix your confusing positioning.
Smart Brand Marketing is a positioning consultancy with 900+ positioning consults done for B2C & B2B companies find their ideal positioning strategy and bring it to life on a newly crafted sales page
We specialize in Online Courses
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Sales Page Positioning Dash
A focused process to nail your positioning, capture it, showcase it on a rewritten sales page (to attract and convert only the best customers).
What you get: Proven 5 step process
- 1 You complete intake form (where we download the information from your brain)
- 2 I get my team to do research on market, competition, audience (to create positioning options)
- 3 You review the possible options
- 4 We get on a call to finalize positioning
- 5 I wire frame full sales page outline with real, ready-to-use copy that fits your new positioning.
Pricing tiers based on your size:
(and the resulting complexity & impact)
$3,500
Launching, less than $10,000 in revenue
$5,000
Product market fit, $10k – 100k annual revenue
$10,000
Scaling Stage, $100k-1m annual revenue
$20,000
Mature, $1m+ annual revenue
Do you have a positioning problem?
- ✗Lots of visits to your sales page but no sales
- ✗Offer converts on one channel but not another.
- ✗You sent an email to your list showing offer and nobody clicks
- ✗Attracting people that can't afford your offer
- ✗You can't increase your pricing
- ✗It feels like you have to educate a lot before someone buys
If you agree with at least two of these… keep going!
Book a 21 day positioning dash with us
(this is what you get 👇🏻)
✓ Deliverable 1
3-6 best positioning strategies ranked by risk
I will analyze your website, content, offer, intake form, competition, market, audience and their messaging to identify the best strategic positioning options. Each one will come ranked from best to most problematic (and include potential risks and implications of choosing it).
✓ Deliverable 2
Short positioning deck (no more than 6 slides)
Nobody likes fluff. You and your team will only receive focused output that has the exact words to help you (write further copy, describe offer, who it's for, what problem it solves and value it delivers)
✓ Deliverable 3
Clear and compelling sales page wireframe
Your chosen positioning is converted into a clear, well flowing page with production-ready copy. Using language your customers understand and supporting arguments to help persuade them.
✓ Deliverable 4
ICP Feedback Loop (Proprietary)
A detailed report showing exactly how your ideal buyer would react to every section of your sales page… what makes them buy, what makes them leave, what's missing, what's confusing. Plus a final round of copy edits based on the findings. We run your entire funnel through the eyes of your ideal buyer before we finalize anything. Not a focus group. Not a survey. A simulation built from real market data.
✓ Bonus Deliverable
A personalized strategy based on our best practices to help with the next step of your marketing and conversion efforts.
Before & After
See the Difference Clear Positioning Can Make
CONFIDENT COMPETITOR ACADEMY
Sports Leadership Training
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SEXUAL MASTERY COURSE FOR MEN
Manhood Enhancement
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SNATCH & GLOW
Beauty Training Course
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FINANCES DEMYSITIFIED
Financial Coaching
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NEUROMUSCULAR CUPPING THERAPY
Physical Therapy Training
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DR. NAMMY PATEL
Dental Education training
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Why is positioning the key to sales?
Over the past 18 years I've marketed 400+ offers for clients and consulted with nearly 900+ businesses/coaches/creators (you can read more about me here)
The #1 reason why a business was not making sales, dealing with low conversion, wasting ad spend, having low traction with socials, attracting the wrong people, having to charge low prices, or not able to replicate success on another channel… was usually because of unclear positioning
There are three factors needed for an offer to scale: Good offer + Audience with a problem + Positioning that attracts them
For some reason (and this happens even to experienced copywriters) when we look at someone else's offer it is easy to judge that something looks or feels off. But when we work on our own messaging our IQ drops 20%+ and what we come up with feels messy. This is where I come in to help.
Top creators we worked with
Wes Bush
Product Led Growth
Elise Darma
IG Growth Course
TJ Walker
Speaking Coach
John Lawson "Colderice"
Author
Teri Ijeoma
Investment Trainer
Megan Harrison
Consultant
What's happened after clients repositioned with us
- ✓$36,000 from 90 students… even without a large list or prior course launch
- ✓From a failing campaign to $24,000/month in 60 days
- ✓10-30x return in a small niche with a limited budget
- ✓15% immediate conversion uptick (on a $100k+ month course)
- ✓Where 3 marketers failed. Scaled same repositioned offer from 0 to $470k in 6 months.
Results vary. We can't guarantee your numbers because we don't control your traffic, your offer quality or your follow-through. What we can guarantee is that your positioning will be clear, your copy will be sharp, and you'll know exactly who you're talking to.
And even more businesses we worked with
Pick the offer that fits you
Starter
$2,500
- Calls: 1
- Strategies: 3
- Positioning Deck
- Market Analysis: Basic
- Memory Bank
- Sales Page Wireframe
- Access to SOPs: Basic
- Access to Best Practices: Basic
Product Market Fit
$5,000
- Calls: 2
- Strategies: 4
- Positioning Deck
- Market Analysis: Full
- Memory Bank
- Sales Page Wireframe
- Access to SOPs: Full
- Access to Best Practices: Full
Scaling
$10,000
- Calls: 2
- Strategies: 5
- Positioning Deck
- Market Analysis: Full
- Memory Bank
- Sales Page Wireframe
- Access to SOPs: Full
- Access to Best Practices: Full
Mature
$20,000
- Calls: 2
- Strategies: 6
- Positioning Deck
- Market Analysis: Full
- Memory Bank
- Sales Page Wireframe
- Access to SOPs: Full
- Access to Best Practices: Full
Frequently Asked Questions
Do you work with anyone?
No. Unless you're a course creator. It's better that you find someone that works in your niche.
Who this is not for
This is NOT for you if: you need someone to run your ads, manage your email, or build your website (we do positioning and copy, that's it); you're looking for a magic bullet; you can't articulate what your course does and who it helps; you want us to interview your customers for you. This IS for you if: you have a course that works but your sales page doesn't reflect it; you've tried agencies, freelancers, or DIY and nothing stuck; you know your positioning is off but can't see the fix yourself; you're ready to invest 2-3 hours of your time over 21 days to get this right.
Who should I bring from our team?
No more than 3 people (too many cooks in the kitchen). Ideally only key people who understand your product (offer), customers and go to market strategy.
How long does the process take?
21 days from when you submit your intake form. Most of that time is us doing research and building your positioning options. You'll spend about 2-3 hours total on your side (intake + positioning call).
Will you also design our sales page?
The deliverable is a wireframe that is extremely basic in terms of design. The positioning and copy is production ready.
Will you write my other pages?
The process covers the positioning of your offer. One strategy and one sales page. We can help you further position case studies, home page etc… for an additional cost.
Will you interview our customers?
We don't do this for four reasons: it would cost you a lot more; the process would be slower; we do not know your industry enough; and the last thing we would recommend is to outsource the talking to your customers. This project will succeed (or fail) based on how well you know them.
Will our conversions improve?
If your positioning shifts significantly, you might have to adjust your top of the funnel marketing strategy. If you used to target developers but now target executives, then your initial conversions should drop unless your marketing begins targeting executives. However, assuming the marketing strategy is now targeting executives then your conversion rate will improve for that ideal target audience.
What work do I have to do?
Fill out intake questions, fill out copywriting questionnaire, provide demo of product (SAAS) / outline (COURSE) / explanation of service (AGENCY or COACH), provide a recording of sales call (if you have one).
Will you sign a non-compete?
We will not.
Do you help with other things (like ads)?
We can give initial ideas for those at additional cost but will not produce ads for you. Our process should influence how you target your audience.
What is a sales page wireframe?
Wireframe is copy with an outline of layout so that you know what goes where. Example: logo here, image here, bio here etc… Here's a visual:
Who does the work?
My team handles the research… market analysis, competitor audits, audience deep dives. I personally analyze everything, identify the best positioning options, and present them to you. We pick the direction together. Then I lead the copywriting… structuring the sales page, writing production-ready copy that fits your new positioning. You get my brain on your project. Not a junior account manager.
"Tom takes the guesswork out of marketing and his response time and transparency is unmatched. I highly recommend him to anyone!"
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