Let's fix your confusing positioning.
Smart Brand Marketing is a positioning consultancy that has helped 800+ B2C & B2B companies
find their ideal positioning strategy and bring it to life on a newly crafted sales page
We specialize in Online Courses
Trusted by These Brands
Sales Page Positioning Dash
A focused 15 day process to nail your positioning, capture it, showcase it on a rewritten sales page (to attract and convert only the best customers).
What you get: Proven 5 step process
You complete intake form (where we download the information from your brain)
I get my team to do research on market, competition, audience (to create positioning options)
You review the possible options
We get on a call to finalize positioning
I wire frame full sales page outline with real, ready-to-use copy that fits your new positioning.
Pricing tiers based on your size:
(and the resulting complexity & impact)
$3,500
Launching, less than $10,000 in revenue
$5,000
Product market fit,
$10k – 100k annual revenue
$10,000
Scaling Stage, $100k-1m annual revenue
$20,000
Mature, $1m+ annual revenue
Do you have a positioning problem?
- Lots of visits to your sales page but no sales
- Offer converts on one channel but not another.
- You sent an email to your list showing offer and nobody clicks
- Attracting people that can’t afford your offer
- You can’t increase your pricing
- It feels like you have to educate a lot before someone buys
If you agree with at least two of these… keep going!
Book a 15 day positioning dash with us
(this is what you get 👇🏻)
✓ Deliverable 1
3-6 best positioning strategies ranked by risk
I will analyze your website, content, offer, intake form, competition, market, audience and their messaging to identify the best strategic positioning options. Each one will come ranked from best to most problematic (and include potential risks and implications of choosing it).
✓ Deliverable 2
Short positioning deck (no more than 6 slides)
Nobody likes fluff. You and your team will only receive focused output that has the exact words to help you (write further copy, describe offer, who it’s for, what problem it solves and value it delivers)
✓ Deliverable 3
Clear and compelling sales page wireframe
Your chosen positioning is converted into a clear, well flowing page with production-ready copy. Using language your customers understand and supporting arguments to help persuade them.
✓ Deliverable 4
ICP Feedback Loop (Proprietary)
✓ Bonus Deliverable
A personalized strategy based on our best practices to help with the next step of your marketing and conversion efforts.
Before & After
See the Difference Clear Positioning Can Make
WHY IS POSITIONING THE KEY TO SALES?
Over the past 18 years I’ve marketed 400+ offers for clients and consulted with nearly 900+ businesses/coaches/creators
(you can read more about me here)
The #1 reason why a business was not
- Making sales
- Dealing with low conversion
- Wasting ad spend
- Having low traction with socials
- Attracting the wrong people
- Have to charge low prices
- Not able to replicate success on another channel
… was usually because of unclear positioning
There are three factors needed for an offer to scale
Good offer + Audience with a problem + Positioning that attracts them
For some reason (and this happens even to experienced copywriters) when we look at someone else’s offer it is easy to judge that something looks or feels off
But when we work on our own messaging (our iq drops 20%+ and what we come up feels messy)
This is where I come in to help
TOP CREATORS WE WORKED WITH
Wes Bush
Product Led Growth
Elise Darma
IG Growth Course
TJ Walker
Speaking Coach
John Lawson "Colderice"
Author
Teri Ijeoma
Investment Trainer
Megan Harrison
Consultant
WHAT'S HAPPENED AFTER CLIENTS REPOSITIONED WITH US
AND EVEN MORE BUSINESSES WE WORKED WITH
Pick the offer that fits you
Package
Starter
$3,500
Product Market Fit
$5,000
Scaling
$10,000
Mature
$20,000
Calls
1
2
2
2
Strategies
3
4
5
6
Positioning Deck
Market Analysis
Basic
Full
Full
Full
ICP Persona Profile
Basic
Sales Page Wireframe
Access to SOPs
x
Basic
Full
Full
Access to Best Practices
x
Basic
Full
Full
Pick the offer that fits you
Calls
1
Strategies
3
Positioning Deck
Market Analysis
Basic
Memory Bank
Basic
Sales Page Wireframe
Access to SOPs
Basic
Access to Best Practices
Basic
Calls
2
Strategies
4
Positioning Deck
Market Analysis
Full
Memory Bank
Sales Page Wireframe
Access to SOPs
Full
Access to Best Practices
Full
Calls
2
Strategies
5
Positioning Deck
Market Analysis
Full
Memory Bank
Sales Page Wireframe
Access to SOPs
Full
Access to Best Practices
Full
Calls
2
Strategies
6
Positioning Deck
Market Analysis
Full
Memory Bank
Sales Page Wireframe
Access to SOPs
Full
Access to Best Practices
Full
frequently asked question
No.
Unless you’re a course creator.
It’s better that you find someone that works in your niche.
No more than 3 people (too many cooks in the kitchen). Ideally only key people who understand your product (offer), customers and go to market strategy.
The deliverable is a wireframe that is extremely basic in terms of design. The positioning and copy is production ready.
The process covers the positioning of your offer. One strategy and one sales page. We can help you further position case studies, home page etc… for an additional cost.
We don’t do this for four reasons:
1) it would cost you a lot more
2) the process would be slower
3) we do not know your industry enough
4) and this is why the last thing we would recommend is to outsource the talking to your customers. We rely on you to be the subject matter experts on your customers. This project will succeed (or fail) based on how well you know them.
If your positioning shifts significantly, you might have to adjust your top of the funnel marketing strategy.
If you used to target developers but now target executives… then your initial conversions should drop unless your marketing begins targeting executives.
However, assuming the marketing strategy is now targeting executives then your conversion rate will improve for that ideal target audience.
Your work includes
- Fill out intake questions
- Fill out copywriting questionnaire
- Provide demo of product (SAAS) / outline (COURSE) / explanation of service (AGENCY or COACH)
- Provide a recording of sales call (if you have one)
We will not.
We can give initial ideas for those at additional cost but will not produce ads for you. Our process should influence how you target your audience.
Here’s a visual
More ❤️ from past customer
“Tom takes the guesswork out of marketing and his response time and transparency is unmatched. I highly recommend him to anyone!” – Tina
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