SBM 133: Advertising on Linkedin with AJ Wilcox

Today’s Guest

In this episode you will learn about the ins and outs of LinkedIn advertising.

AJ Wilcox is an expert in LinkedIn advertising.

This is the 133rd session of Smart Brand Marketing.


The targeting is similar to FB but you can also upload a list of company names.

Sponsored content <– recommended for beginners (single image)
For image select something bright that contrasts the color of linkedin
(purple, green, orange)

Text – include why you should pay attention call to action

Headline – name of asset
ex: free ebook download now, webinar on x subject

Text Ad with tiny ad (right side) <– Low risk, only served on laptop

Email ad <– If it sounds like a personal invitation

Dynamid ads <— Least favorite and not recommended


  • Cost Per Click with Linkedin
  • Lifetime value
  • Targeting
  • The real value with linkedin
  • Organic vs paid
  • Average cost per lead
  • Ad formats
  • Making this work
  • Advanced tactics
  • Frequency
  • Split testing




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