SBM 148: Build an Audience Around a Purpose Not Around You

Today’s Guest

David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them.

This is the 148th session of Smart Brand Marketing.


Don’t go after a market that doesn’t have an existing FB group unless you’re already really good at what you do.


  • Growing a community
  • Outreach methods
  • Control of list
  • Moving from free content to sales
  • Engagement strategies
  • What’s working in the course
  • Why build a course that doesn’t scale
  • Build an audience Fast
  • Clients vs customers
  • The exit strategy



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