SBM 121: Changing Lives One Cyber Security Course at a Time with Jason Dion

Today’s Guest

In this episode you will learn about Jason’s journey from an actual teacher into the online course space. His experience with Udemy and other platforms. How he handles upsells and plans to regain control over his list and students.

Jason Dion is an expert in cyber security.

This is the 121st session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best way to move students onto your list is to ask permission from Udemy whether you can ask them to join your Facebook Group. After that you’re in charge.

TOPICS DISCUSSED

  • What business are you in?
  • Control
  • Udemy vs self hosted platforms
  • Teacher vs marketer
  • Are you helping or selling?
  • Why devalue your courses on Udemy?
  • Information vs transformation

RESOURCES

JASON IN ACTION

THANK YOU FOR LISTENING!

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Whenever you’re ready, there are 2 ways I can help you:
  1. If you’re still looking for traction in your online course, I’d recommend starting with an affordable guide:

The Course Engine: Transform your course into a money-making machine with The Course Engine. This quick and actionable guide will teach you the system I use to transform average courses into ones that can grow past 7 figures in revenue with my in-person clients.  Join 279+ students here.

  1. Want an expert to take over or help you with your marketing?

Check out what we do, our case studies and book a free consultationwemarketonlinecourses.com

ABOUT THE AUTHOR

Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing