SBM 149: Sell Courses in an Environment Controlled by You with Panos Siozos
Today’s Guest Panos Siozos is the founder of Learn Worlds (online course platform). This is the 149th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Research shows that people snooze after 12 minutes. 6-10 minute modules work best. TOPICS DISCUSSED The beginning Why a course platform Target audience Making teachers better Customer success Acquisition methods […]
SBM 148: Build an Audience Around a Purpose Not Around You
Today’s Guest David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them. This is the 148th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Don’t go after a market that doesn’t have an existing FB […]
SBM 147: How Fiverr Made a Pivot Into eLearning with Lior Albeck
Today’s Guest Lior Albeck is a business strategist at Fiverr. This is the 147th session of Smart Brand Marketing. TOPICS DISCUSSED Why did Fiverr pivot into courses? Which skills to teach? How do you introduce elearning without messing up the core business? What has been the experience so far? Lessons learned Mistakes made Tips on […]
SBM 145: Systems, Growth and Why Hustling is Overrated
Today’s Guest In this episode we address the neverending dilemma of hustle and growth. Davis’s business helps coach people on how to get a certain high income job. This is the 145th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest win is not making more money but getting your time back. TOPICS DISCUSSED […]
SBM 144: How to Promote Your Online Course Organically
Today’s Guest In this episode you will learn about how Teri has been able to successfully promote her online course with spending a cent on paid ads. Teri Ijemoa is an expert in stock trading and investing. This is the 144th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you bring the strategies and […]
SBM 142: How To Serve The Most People in The Best Way with Estie Rand
Today’s Guest Estie Rand is an internationally acclaimed speaker, award-winning business consultant and marketing strategist who helps scale businesses. This is the 142nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The work-work balance. If you can control your work… you have time to live. How to look at social media platforms: FB is like […]
SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston
Today’s Guest In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course. Meryl Johnston is an expert in accounting and book keeping.. This is the 140th […]
SBM 137: The Pressures of Being a Soloprenuer with John Lawson
Today’s Guest In this episode you will learn about the fun ride we call owning a business. John Lawson is an expert in public speaking and ecommerce This is the 137th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have people join a FB Group. Easiest way to warm up an audience TOPICS DISCUSSED Online […]
SBM 135: It Is Incredibly Hard To Make a Dollar Online with Tommy Griffith
Today’s Guest In this episode you will learn about an 8 year journey Tommy took creating his online course company. Tommy Griffith is an expert in training SEO through online courses. This is the 135th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You have to be annoying to get those Emails. Clickminded uses a […]
SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall
Today’s Guest In this episode you will learn about course marketing. Perry Marshall is an expert in marketing. This is the 134th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The number of unsolved problems never goes down… it only goes up. An oz of prevention is worth a lb of cure but People will […]