In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course.
Meryl Johnston is an expert in accounting and book keeping..
This is the 140th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
Productized services & online courses compliment each other very well. You use a service business to learn about the pain points of a market segment (and get paid while you are learning!). You use an online course to show how much work you actually do so that people buy the service.
- Productized services & online courses
- Creating Information
- Freeing up time
- Beta version & getting clients
- Always make them pay
- Refining your content based on feedback
- Defining the transformation, value and pricing
- The Re-Launch and the free 5 day challenge
- Linkedin engagement
- Organic vs paid conversions
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