SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston

Today’s Guest

In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course.

Meryl Johnston is an expert in accounting and book keeping..

This is the 140th session of Smart Brand Marketing.


Productized services & online courses compliment each other very well. You use a service business to learn about the pain points of a market segment (and get paid while you are learning!). You use an online course to show how much work you actually do so that people buy the service.


  • Productized services & online courses
  • Creating Information
  • Freeing up time
  • Beta version & getting clients
  • Always make them pay
  • Refining your content based on feedback
  • Defining the transformation, value and pricing
  • The Re-Launch and the free 5 day challenge
  • Linkedin engagement
  • Organic vs paid conversions



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Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

Whenever you’re ready, there are 2 ways I can help you:
  1. If you’re still looking for traction in your online course, I’d recommend starting with an affordable guide:

The Course Engine: Transform your course into a money-making machine with The Course Engine. This quick and actionable guide will teach you the system I use to transform average courses into ones that can grow past 7 figures in revenue with my in-person clients.  Join 279+ students here.

  1. Want an expert to take over or help you with your marketing?

Check out what we do, our case studies and book a free


Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing