SBM 119: Irresistible Offers, Webinars and Conversions with Stephen Pratley
Online Courses, Podcast · 2019-01-11
Today’s Guest
In this episode you will learn about how to create a great offer, warm people up through a webinar and tweak conversions at the top of your funnel.
Stephen Pratley is an expert in webinars for online courses.
This is the 119th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
Online courses are most likely bought by people that need higher and more immediate problems solved.
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TOPICS DISCUSSED
- Webinars and budgets
- Cost of paid ads
- Creating irresistable offers
- Working with schools vs course creators
- Lead magnets
- Structuring webinars
- Evergreen vs live
- Call to action
RESOURCES
STEPHEN IN ACTION
THANK YOU FOR LISTENING!
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