SBM 118: Effective Sales Prospecting Through Linkedin with Chris Murray
Today’s Guest In this episode you will learn about effective sales prospecting. Chris Murray is an expert in sales and business development. This is the 118th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Linkedin Strategy. Touch Point 1 Thank you for accepting the invite. Touch Point 2 The survey questions “Thanks for the connection. […]
SBM 117: What Will Always Win is Strategy with Dan Kuschell
Today’s Guest In this episode you will learn about how we should all focus on strategy instead of tactics. Dan goes over a lot of the common truths that we’ve learned over the years and debunks them. It’s a very intense episode. Dan Kuschell is an expert in helping companies gain more sales. This is […]
SBM 113: Why Your Company Story is Killing Your Conversions with Dom Cappuccilli
Today’s Guest In this episode you will learn about transitioning companies from startups ran by single owners or small teams to something that’s more scalable. Dom Cappuccilli is an expert in storytelling and sales. This is the 113th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Sales gets a bad rep due to bad sales […]
SBM 112: Ditch the Act and Tell the Personal Stories You’re Scared to Share with Leonard Kim
Today’s Guest In this episode you will learn about connecting with people in a real way through the internet. Leonard Kim is an expert in marketing and personal branding. This is the 112th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The best way to think of content on social media is the stories you […]
SBM 110: Dominate One Platform and Interrupt the Scrolling Zombies with Ben Dziwulski
Today’s Guest In this episode you will learn about how to break up a large course and create the urgency and motivation that will have it sell like clockwork. Ben Dziwulski is an expert in selling online courses to the crossfit crowd. This is the 110th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: On […]
SBM 109: Having Great Ideas is Not Running a Great Business with Melinda Emerson
Today’s Guest In this episode you will learn the principles of running a successful business. Melinda Emerson is the small biz lady and her mission is to end small business failure. This is the 109th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Turning a hobby into a business is the easiest way to ruin […]
SBM 105: A Personal Brand is Like an Insurance Policy with Ryan Foland
Today’s Guest In this episode you will learn about why you need to build up your personal brand. You’ll also hear me squirming in a hot seat as Ryan digs deep to help me figure out how I should position myself. Ryan Foland is an expert in positioning your brand. This is the 105th session […]
SBM 103: The ONE Thing That Will Guarantee Your Next Online Course Fails with Megan Harrison
Today’s Guest In this episode you will learn about what makes online courses succeed and the one thing that guarantees that they fail . Megan Harrison is an expert in online course strategy and development. This is the 103rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The online course space is so competitive now […]
SBM 101: Making a Shift from a Do it all Agency to Niche Online Courses with Jeff Sauer
Today’s Guest In this episode you will learn about how sometimes it is easier to scale by saying no. Jeff Sauer is an expert in ppc and analytics. This is the 101st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Apply any blueprint you learn to your situation. Do not copy. Skim any course for […]
SBM 100: Short Term vs Long Term Thinking with John Lawson
Today’s Guest Finally, we got to the 100th episode. I’m amazed we have got this far but am now looking to the next 100. You will see some changes starting with this episode. We are getting rid of the old intro & outro. I will get most focused and get even pickier with the people […]