SBM 099: The Future of Content Marketing, Pro-Consumers and Customer Service with Jon Wuebben
Today’s Guest In this episode you will learn about the future of connecting with customers. Jon Wuebben is an expert in content marketing. This is the 99th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: When creating content, try to find a way to address your current customers in order to keep them engaged too. […]
SBM 098: Barbecue, Ireland and Growing a Marketing Strategy Agency with Andi Jarvis
Today’s Guest In this episode you will learn about how a marketing strategy can help your company grow. Andi Jarvis is an expert in marketing strategy. This is the 98th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Always get feedback from the client’s who said no… as that might help you get an idea […]
SBM 097: How Humour Can Help You Sell with David Nihill
Today’s Guest In this episode you will learn about the role humour plays in business . David Nihill is an expert in creating engaging content and becoming a better public speaker using techniques from the world of standup comedy. This is the 97th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The best Tedx talks […]
SBM 096: The Disruptive Role of AI in Marketing with Chad Pollitt
Today’s Guest In this episode you will learn about how artificial intelligence is disrupting marketing. Chad Pollitt is an expert in Marketing Analytics & Artificial Intelligence. This is the 96th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: As AI advances it will eliminate a ton of waste in marketing. We no longer will need […]
SBM 095: Why Some Companies Fail the Launch and Others Dont with Jennifer LeBlanc
Today’s Guest In this episode you will learn about the most important element of a successful launch. Jennifer LeBlanc is an expert in launches and repositioning projects. This is the 95th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: In a crowded category. It is how you do/deliver what you do not what you do […]
SBM 093: How to do PR the right way with a small budget with Lexi Mills
Today’s Guest In this episode you will learn about relationship marketing and how you can use it to transform your business. Lexi Mills is an expert in integrating PR and SEO at both a strategic and tactical level. She has built two international award-winning PR, SEO, Social Media & content teams. This is the 93rd […]
SBM 092: How to Use Data to Predict Results in Your Copy with Joel Klettke
Today’s Guest In this episode you will learn about what to look in a copywriter, the process and how to get calculated results from your copy. Joel Klettke is an expert in Saas and B2B copywriting. This is the 92nd session of of Smart Brand Marketing. MY BIGGEST TAKEAWAY: When it comes to case studies: […]
SBM 091: What Separates Great Sales People from The Rest with Mark Hunter
Today’s Guest In this episode you will learn about why sales are the life blood of any company. Mark Hunter is an author and an expert in sales training. This is the 91st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: When you sell… focus on the outcome you help others achieve. Not what you […]
SBM 090: The One Article You Need on Your Website with Jonathan Kranz
Today’s Guest In this episode you will learn about using copywriting the right way in your business. Jonathan Kranz is an expert in copywriting. This is the 90th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Setup a “Reasons Not to Hire Me” page on my site. Most visited page on Jonathan’s site (and gets […]
SBM 089: How to Use Data to Increase Your Sales Conversions with John Ainsworth
Today’s Guest In this episode you will learn actionable tips that you can take today to increase your sales and conversions. John Ainsworth is an expert in data driven marketing. This is the 89th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Most clients mess up the confirmation/thank you page which is the most valuable […]