SBM 100: Short Term vs Long Term Thinking with John Lawson

Today’s Guest

Finally, we got to the 100th episode.

I’m amazed we have got this far but am now looking to the next 100. You will see some changes starting with this episode. We are getting rid of the old intro & outro. I will get most focused and get even pickier with the people who I bring on.


John Lawson is here to help me make this episode a great one.

This is the 100th session of Smart Brand Marketing.


In the short term focus on what you’re doing… in the long term focus on why you’re doing it.


  • Short term vs long term goals
  • Planning
  • Why you’re doing what you do
  • What would you tell your younger self to do
  • The ups and downs of business
  • The grateful grind
  • Focus and the choices you make
  • What will happen moving forward




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