Having trouble marketing your online course?

I get it.

You have created the best and most helpful course that you could and thought that people would understand and appreciate all of the hard work and buy it. Especially since it really would help them.

Unfortunately, there is so much noise in the marketplace that the best offers often get lost in the mix.

Maybe you attempted a launch and it didn't go as planned… and now you're tired of stabbing in the dark and want some help.

Could it be that the sales funnel is not optimal or the messaging is off… or it is not getting in front of the right audience…

Worst yet, the course sold great for a while and then the campaign started failing. So you have hired a professional and paid good money for it and still… the results are not there.

This happens. It is not your fault.

If you want a smaller first step, pick your problem right under this letter and answer 3 quick questions... you'll get my short read on where your sales are getting stuck.

When it comes to sales online the product is the rock and without it nothing else works — but it is only 20% of the equation. The marketing, the sales, the pitch, the ads, the targeting… those make up the other 80%.

We all have our strengths and weaknesses. Mine is in marketing online courses. If you're ready for help, click the button below and I will do my best to get your course selling so that you can focus on the teaching part.

— Tom Libelt

Apply to Get Help Marketing My Course

10 questions. I read every one myself.

What's stopping your course from selling?

Tap what's going on, answer 3 quick questions, and get my read on what's usually behind it. Takes about 30 seconds.

As Seen On

1:32

TJ Walker

Find the story that sounds like yours

Businesses who have trusted my course marketing advice

The people who want to apply should:

Be experts in their fields and have a finished course that helps people accomplish something (and not be an encyclopedia of information)
Know their numbers and have clear revenue goals.
Be able to give me a clear answer to "Why did you create this course?"
Understand who would be the perfect client and who it is they are competing against
Be ok with using paid traffic

You should NOT apply if:

You like to micromanage and to take on all of the work yourself
You are not an expert and would like to "fake it until you make it" and show "authority" through an online course
You do not have an audience of at least a 1000 people
You are in debt and do not have a budget dedicated to this type of project
If the course you need help with is on Udemy

How it works

1
If you've read this far and everything sounds good to you, click to apply for a call.
2
On the next page we will ask you a few questions to make sure that we can actually help you.
3
You will then receive a link to book a call.
4
After the call, if we both want to work together, I will send you an action plan and price. You see the plan and the price in writing before you decide anything, and there's no contract.
5
Once the payment is made we start the on-boarding process and get to work.

Apply to Get Help Marketing My Course

10 questions. I read every one myself.

Example of an Action Plan

On-Boarding

Step 1: Find out why the course isn't selling. Positioning and the offer come first, before anything gets built.

Step 2: Fix the sales page (and the homepage, if that's where people land).

Step 3: Write the email series that follows up with everyone who opts in.

Step 4: Run the ads (Meta first) to pages and emails that are ready for the traffic.

Step 5: Launch it all together and watch where people drop off.

After this point each week we adjust things based on data received.

These help speed up the on-boarding process:

Fast access to FB and Google Account
Description of ideal client
List of competition
Images/videos/basic copy for ads

The call costs nothing because I only take on courses I think I can fix.

Apply to See If Tom Will Write My Plan

10 questions. I read every one myself.

Worth Mentioning

We do not have contracts (so you can quit at any moment)
No setup fee (which is an industry standard but I don't like them so have mixed in onboarding with regular work)
No additional fees (if we need to help you with special offer such as a live webinar)
No spend limits (price does not change when you increase spend)
No conflict of interest (we would not take on another client offering a course in same field)
No rev share (you keep all that you make)
Recommendations (we test new strategies in-house all the time and will include those whenever we think there's a fit)

Common Questions & Answers

What payment methods do you accept?

Does your fee include media spend? How does it work re fee vs spend.

I've had a bad experience with an agency before. How will this be different?

Do you include copywriting, graphic design and/or video editing in your services?

Is there a system in place where I can see/approve all ad materials together before the ads go live?

Where do you start?

Could you send me a few links of ads you've run for clients?

Do you have an average client ROI that you typically achieve? Do we create these goals together of what ROI we want to achieve based on the funnel?

It's done on a case by case basis. Depends on the input I can give and willingness to adjust ads and funnel. Depends whether there are special offerings (such as a live webinar, special offers etc..). No two clients are the same. Client A: ok with a 2x but runs same ad forever and has a tripwire that he does not feel like changing. Client B: runs live webinars along reg ads, 1-2x return on reg ads running to a short video and 15-20x on live webinar every 3 months. Client C: split tests a lot, gets 3-5x every month, mixes evergreen and live webinars. Client D: basic funnel, solid 2-3x, split tests ads every few months, most sales done with Upsell.