SBM 150: Learn To Love Buying an Audience with John Lawson
Today’s Guest In this episode you will learn about John’s experience running a virtual summit with no previous audience. John Lawson is an expert in Ecommerce and helping speakers grow their careers. This is the 150th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Segment your audience and narrow down subject matter to bring in […]
SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston
Today’s Guest In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course. Meryl Johnston is an expert in accounting and book keeping.. This is the 140th […]
SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall
Today’s Guest In this episode you will learn about course marketing. Perry Marshall is an expert in marketing. This is the 134th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The number of unsolved problems never goes down… it only goes up. An oz of prevention is worth a lb of cure but People will […]
SBM 133: Advertising on Linkedin with AJ Wilcox
Today’s Guest In this episode you will learn about the ins and outs of LinkedIn advertising. AJ Wilcox is an expert in LinkedIn advertising. This is the 133rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The targeting is similar to FB but you can also upload a list of company names. Sponsored content <– […]
SBM 110: Dominate One Platform and Interrupt the Scrolling Zombies with Ben Dziwulski
Today’s Guest In this episode you will learn about how to break up a large course and create the urgency and motivation that will have it sell like clockwork. Ben Dziwulski is an expert in selling online courses to the crossfit crowd. This is the 110th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: On […]
SBM 096: The Disruptive Role of AI in Marketing with Chad Pollitt
Today’s Guest In this episode you will learn about how artificial intelligence is disrupting marketing. Chad Pollitt is an expert in Marketing Analytics & Artificial Intelligence. This is the 96th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: As AI advances it will eliminate a ton of waste in marketing. We no longer will need […]
SBM 089: How to Use Data to Increase Your Sales Conversions with John Ainsworth
Today’s Guest In this episode you will learn actionable tips that you can take today to increase your sales and conversions. John Ainsworth is an expert in data driven marketing. This is the 89th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Most clients mess up the confirmation/thank you page which is the most valuable […]
SBM 084: How to Profit From Facebook Ads with Zach Spuckler
Today’s Guest In this episode you will learn about how Zach and I use Facebook Ads to help our clients profit. This is the 84th session of Smart Brand Marketing. Zach Spuckler is the founder of Heart, Soul & Hustle. He has an agency that specializes in Facebook Ads. Since we offer a similar service […]
SBM 082: How to Scale Facebook Ads and Use Messenger Correctly with Ezra Firestone
Today’s Guest In this episode you will learn about Facebook Messenger bots, scaling campaigns and why Ezra decided to kill my favorite podcast. Ezra Firestone is the founder of Smart Marketer and a leading world class expert in eCommerce. This is the 82nd session of Smart Brand Marketing. Ezra Firestone is the founder of Smart […]
SBM 071 : How to Use YouTube to Drive Paid & Free Traffic with Owen Video
Today’s Guest Owen Video is an online video consultant specializing in small business growth. This is the 71st session of Smart Brand Marketing. One of my favorite ways to drive traffic right now is through YouTube. They are much cheaper than Facebook ads and I find can be targeted just as well… if not better. Owen […]