SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall
Today’s Guest In this episode you will learn about course marketing. Perry Marshall is an expert in marketing. This is the 134th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The number of unsolved problems never goes down… it only goes up. An oz of prevention is worth a lb of cure but People will […]
SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson
Today’s Guest In this episode you will learn about a 4-month-long research project on email copywriting. Brandon Olson works at Aweber. This is the 129th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 80/20 of findings: 430 words in email copy longer emails > provide value shorter emails > drive traffic 43-44 characters in subject […]
SBM 127: A Decade of Outsourcing to the Philippines with John Jonas
Today’s Guest In this episode you will learn about what it’s like working with an outsourced team. John Jonas is an expert in outsourcing. This is the 127th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: I’ve always wondered how important it is for me to go to the Philippines. John’s been running a company […]
SBM 117: What Will Always Win is Strategy with Dan Kuschell
Today’s Guest In this episode you will learn about how we should all focus on strategy instead of tactics. Dan goes over a lot of the common truths that we’ve learned over the years and debunks them. It’s a very intense episode. Dan Kuschell is an expert in helping companies gain more sales. This is […]
SBM 115: How to Warm up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza
Today’s Guest In this episode you will learn about how to position your pre-sales pages, how to write a good story and get the people to convert. Rachel Mazza is an expert in pre-sales copy. This is the 115th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The best use of pre-sale pages is to […]
SBM 097: How Humour Can Help You Sell with David Nihill
Today’s Guest In this episode you will learn about the role humour plays in business . David Nihill is an expert in creating engaging content and becoming a better public speaker using techniques from the world of standup comedy. This is the 97th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The best Tedx talks […]
SBM 092: How to Use Data to Predict Results in Your Copy with Joel Klettke
Today’s Guest In this episode you will learn about what to look in a copywriter, the process and how to get calculated results from your copy. Joel Klettke is an expert in Saas and B2B copywriting. This is the 92nd session of of Smart Brand Marketing. MY BIGGEST TAKEAWAY: When it comes to case studies: […]
SBM 090: The One Article You Need on Your Website with Jonathan Kranz
Today’s Guest In this episode you will learn about using copywriting the right way in your business. Jonathan Kranz is an expert in copywriting. This is the 90th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Setup a “Reasons Not to Hire Me” page on my site. Most visited page on Jonathan’s site (and gets […]