The #1 Reason People Don’t Buy Your Course
This is especially important for any course in a niche large enough to scale to 7-figures that handles a large problem.
Tiny niches with little competition can get away with messing this up and still make a few sales.
Some examples:
- Lose Weight
- Be Happier
- Make more money
- Get Fit
- Learn new language
- Advance in career
- Learn sales
etc…
All comes down to answering this (conversation in prospect’s mind):
“I’ve tried fixing this problem before.
Why will it be different this time?”
We use the following formula to answer this:
- (The way we achieve) the outcome is new
- Its mechanism is secret (to 99% of public)
- Its different (than what you’ve tried before)
- And easier (this is key)
- Its expiring soon (because there are some other things at play that make this the perfect opportunity right now – not just discount)
Until next week
Tom
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