Who Buys Online Courses? – Advantages of taking classes online
Online courses are a convenient way of becoming educated on a certain subject. With the sophistication of internet technology, the traditional school model has been disrupted. Instructional course designers can now easily create specific courses for a particular set of people who could find them useful.
The question here is who buys online courses?
This question will help you decide on which set of people to market to and in creating the perfect customer avatar.
Some of the groups of buyers are:
Students: Students are now keener on online classes rather than the traditional class system. Due to the advantages of online courses, many students feel that they are better off learning at the home rather than going through all the distractions of a formal education system. Students who are enrolled in regular schools may be forced to resort to online classes whenever regular physical classes are impractical such as during a heatwave, COVID-19, riots, and so on.
Graduates: Graduates from tertiary education usually learn various courses online to help them approach the future with confidence. At this point, they could be learning courses online to get a particular job or to help them pass their entrance examinations for their post-graduate studies.
Career-minded people: Working professionals who are affiliated with professional organizations usually use online courses as a form of continuous professional development (CPD). For some, each online course that they finish earns them some points to become accredited in special areas of their choice. These courses can also be used to improve their skill sets.
Business owners: People who have businesses usually take one or more online courses to help cover up their knowledge gap when it comes to their business. An entrepreneur can enlist for a simple business online course on Udemy or prefer to take one from the online learning system of more established business schools like Harvard, Wharton, Oxford, and so on.
People looking to learn new skills: Although, this can be used to describe anyone who buys online courses, unemployed and uneducated people can learn some skills through online courses. This can help them become employed or start a business. Sportsmen, artists, musicians, drummers, painters, and so on can use online courses to improve their respective crafts.
What are the advantages of online courses?
People who study courses online are usually able to do this because of one or more advantages of this new form of learning. Online courses offer several benefits that have increased their popularity over the years.
These include:
Low costs alternative: Online courses are cheaper than regular physical classes due to the absence of overhead fees for the instructional designer.
Ability to learn from anywhere: The joy of learning a new skill from the comfort of your home help enhances the experience. Many people learn better when they are at home.
Flexibility and convenience: Online classes have the flexibility to be taken at any time you are ready. It doesn’t usually have a fixed time like regular classes.
Concentrate better: With online classes, you can concentrate better as you can establish a one-on-one connection with the tutor. Asking questions is a lot easier.
No physical travel: For some people, the process of having to commute to class takes its mental toll on their ability to learn. This is why online classes are preferable as you do not need to commute to any physical location.
The person who buys online courses has a reason for doing so online. It’s important to pin point what that is and address it in your marketing. Whether its the ease of doing so, price or simply not being able to find an expert in their own town. Your ability to market online courses successfully depends on it.
