What a Typical Year of Course Sales Looks Like

This is what a typical year of course sales looks like. 

I’ve compiled the data based on the following:

  • My clients and other creators
  • Marketplaces and self-hosted courses
  • Evergreen niches 
  • Seasonal niches

To come up with a solid average.

What to do with this data?

  • Use slow months to work on your funnel
  • Use slow months to dial in your advertising (pricing is usually lower)
  • Use high months to schedule launches
  • Use high months to promote deals

Do not fight the cycles. Use them to your advantage.


Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing