SBM 099: The Future of Content Marketing, Pro-Consumers and Customer Service with Jon Wuebben

Today’s Guest


In this episode you will learn about the future of connecting with customers.

Jon Wuebben is an expert in content marketing.

This is the 99th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

When creating content, try to find a way to address your current customers in order to keep them engaged too. Most content creation is meant to get new clients into the funnel which is not always the best plan of action.

TOPICS DISCUSSED

  • Dancing
  • Content marketing
  • Anti-content
  • Virtual reality and artificial intelligence
  • Get on the phone
  • Traditional advertising vs content creation
  • SEO
  • Airlines
  • Taking care of existing customers
  • Customer service
  • Saas – creation / traffic / growth hacking

RESOURCES

JON IN ACTION

THANK YOU FOR LISTENING!

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ABOUT THE AUTHOR

Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing