Hi friend,
Here are my favorite things that I found this month:
This is why headers, sub-headers and proper calls to action matter. Have you ever opened up a tab, closed it out and then a second or two later said to yourself “wait a minute” and went to the same website again?
“the brain reacts to all inputs and responds in most cases before you have even made your conscious choice. “
There’s a half second delay between what you see and how your brain makes sense of it.
We’re going to see an even larger divide between people who know how to do things and ones who do not.
Already heard about a person working in a professional capacity that’s used ChatGPT so much over the past 3 months that he now has trouble doing his job without it. He’s a screenwriter.
I make use of AI for rough drafts, market research, summaries and outlines (it beats out 90% of fiverr gigs) but where it fails bad is marketing strategy.
It doesn’t grasp marketing. The intelligence is not there. All it does is spit out a lot of confident advice missing nuance and the experience required.
Since all it does is manipulate words (it’s not intelligent but a language model) everything it spits out is based on things written on the web by people who don’t market (but write about it) or what you feed into it. I have to give it my marketing strategy for it to recreate it.
Remember: garbage in = garbage out
- The Course Engine (Offer)
This one is from us. After marketing 280+ courses I’ve identified one thing that fixes the biggest issue that stops a course from validating and scaling. Think of the 80/20 rule. It’s a short guide but took almost 6 years to figure out.
I’m now almost done with the next version. Price will increase soon. All who bought will receive the update free of charge.
- Gary Halbert’s sales letter (lesson in copy)
It’s one of his best and what he sold was essentially a course in a very competitive space. I learn more from reading and reverse engineering these than any current trainings available.
- You have a competitive advantage (article)
In the past 12 months I’ve grown my Twitter following from 300 to 30K+. You can follow me here.
What I found is that audience building comes down to:
- Your unique point of view (what this article is about)
- Reach (no point in writing if no one sees it)
- Ability to write with clarity (and the use of hooks)
- Getting people with large audiences to follow you (social proof)
I had to disregard all advice around when to post, how much to write, what to write, how much to comment and other tips and tricks I heard (or what chatgpt advised me to do). The second I did, my audience growth took off.
Whenever you’re ready, there are 3 ways I can help you:
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