How To Promote Your Webinar: 10 Ways

Are you looking for ways to promote your upcoming webinar?

If so, you’ve come to the right place! In this blog post, we will share 10 ways to show you how to promote your webinar. Let’s get started!

In case you’re wondering. This is our favorite webinar software that we use with all of our course marketing clients. 

Step 1: Use Facebook

Facebook is a great way to promote your webinar. You can create a dedicated page for your webinar and post information about the event, how to register, and any other relevant information. You can also create a poll or question to get participants involved, and you can use Facebook’s advertising tools to reach a larger audience.

You can utilize:

  • Free Organic (reach is low)
  • Paid (recommended)
  • Groups (need owner’s permission)
  • Instagram (as its a part of the Facebook platform)

Step 2: Use TikTok

TikTok is a social media app with over 800 million users. It allows users to share short videos with each other. You can use TikTok to promote your webinar by creating a short video about your webinar and sharing it on the TikTok app. You can also create a short video about the benefits of attending your webinar and share it on TikTok.

You can utilize

  • Free Organic (recommended)
  • Paid (it can cost up to $200k to get great placement)

Step 3: Use LinkedIn

LinkedIn is a great platform to promote your webinar. You can create a landing page that includes all the information attendees need to know about the webinar, including the time and date, and you can post a link to the webinar on your LinkedIn profile and in the groups you belong to. You can also create a series of short videos that preview the webinar and post them on your LinkedIn profile and YouTube channel. Finally, you can send out email invitations to attendees before the webinar, and you can send out post-webinar surveys to gauge participant satisfaction.

You can utilize

  • Free Organic (Recommended)
  • Paid (high cost per click)

Step 4: Use Quora

Quora is a question and answer site that can be a great way to provide context for your webinar. You can create a question about the topic of your webinar and answer it yourself or ask a question from the audience. This will give people a better idea of what to expect and help them prepare for the event.

  • Free Organic (very time consuming)
  • Paid (recommended)

Step 5: Use YouTube

Youtube is a great platform to promote your webinar. There are many ways to do this, and it depends on your webinar content and format. One way is to create a video overview of your webinar, which can be used as a trailer or introduction to the event. You can also create short videos featuring participants and guests, or highlight key points from the webinar. Finally, you can create longer videos that provide more in-depth information about the event. All of these videos can be posted on your website and on Youtube, and they can be used to promote the webinar to potential attendees, as well as to generate interest in future events.

Step 6: Use Pinterest

Pinterest is a popular social media platform that allows users to pin (or “pin”) images and links to personal boards. When users pin an image or link to a board, other Pinterest users can see it and click on it to visit the source website or blog.

Since webinars are typically short, visual presentations, Pinterest is a great platform for promoting them. You can pin images of your slides, along with any relevant links, to create a simple overview of your webinar. You can also pin images of attendees who signed up for the event and share their thoughts on social media.

By using Pinterest to promote your webinar, you can make sure that everyone who is interested in attending knows about it. We haven’t used this channel enough in the past few years to make recommendations. 

Step 7: Use Twitter

Twitter is a great platform to promote your webinar. You can use it to announce the webinar date, time, and location; to invite participants, and to provide additional information about the webinar. Additionally, you can use Twitter to create a live stream of the webinar for participants to watch.

  • Free Organic (not worth it unless you have a large audience)
  • Paid (recommended)

Step 8: Use Paid Advertising (Direct Channels)

There are a variety of ways to promote your webinar. Paid advertising is a popular way to reach a large audience. You can use online ads, social media, and email marketing to reach potential attendees. You can also offer free webinars as incentives for people who sign up for your mailing list or follow you on social media.

  • Adwords (great for direct search intent)
  • YouTube (on AdWords platform and great if you can make engaging videos)
  • Solo Ads (if there’s a niche newsletter)
  • Adsense (display ads… hit or miss)

Step 9: Use Email Marketing

Email marketing is a great way to promote your webinar. You can use email marketing to send out reminders about the webinar, gather registration information, and send out promotional materials. You can also use email marketing to keep participants up to date on the progress of the webinar.

Step 10: Get Affiliates to Promote Your Webinar

Once your webinar is complete, it’s important to promote it in order to get as many people as possible to see it. There are a number of ways to do this, and depending on your webinar topic and audience, some may be more effective than others.

One way to promote your webinar is to get affiliates to promote it. Affiliates are people who are paid to promote other people’s products or services. If you have a webinar that relates to a particular topic or industry, you may be able to get affiliate partners who will help promote your webinar.


In order to promote your webinar, you should start by creating a catchy and informative title for your event. You should then create a description of your webinar that outlines what attendees can expect. Next, you’ll want to create a registration page and include a link to it on your website and in your email signature. Finally, you’ll need to promote your webinar through social media and other online channels.

Whenever you’re ready, there are 2 ways I can help you:
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