The ways of doing the hijacking change but for many niches it’s one of the easiest ways to target traffic.
I used to do this via gmail, youtube, instagram etc..
Not a fan of sharing tactics much as they do not last but this one is fun.
Twitter is the current playground
So if you’re in a niche that has active competition there.
Here’s what I do:
Let’s say you have courses in the “no code” space.
As you go through, pick the handles of ones that do some sort of no-code training, target no-code builders or are simply building audiences around learning no-code
Next you use them as the target option.
- I like 20-30 (you can see which ones should be kept/removed after a week or so of running ads)
- I do select 3-5 regions per ad group (I want ones where people have money)
- Audiences of 250K+ are good (work your way up to that)
- Age select (whatever matches your avatar)
Eventually this option will go away.
Enjoy while it lasts.