Around 20% of our clients use cold outreach to sell courses.
Works best if you are selling courses to professionals for $400+.
Our Process:
- Nail ideal client
- Who they are
- Where they work
- Years of experience
- Location
- Scrape emails
- We use vetted outsourcers for this
- Run Campaigns
- Split test subject lines (want over 60% opens)
- Split test body (want close to 15% replies)
- Sales are made by course creator
We’ve updated our tool kit
- Google domains (purchase throw away domains)
- Cloudways (hosting which is needed for tracking)
- Zoho (new email provider that is currently cold outreach friendly)
- Instantly (to run email campaigns)
All work very well with each other and keeps setup work to minimum.
Additional suggestions
- Short subject lines work best (3-5 words)
- Warm up each email account for 14 days
- 3-5 emails per domain
- Vary headlines using spin text (as this can cause issues with email providers)
- Whenever possible use a case study in body of copy
- If not enough replies, adjust angle and case study (easiest wins)
Real World Results
Two of our recent clients from Q3-Q4 of 2022
Both sold $400 course
Each had around 7000 emails after scraping
Client 1: converted at 1% and made $14k total
Client 2: converted at 5% and made $70k total
They type of offer and your ability to sell matters.
Until next week
Tom
Whenever you’re ready and want to make more money with your course…
Check out what we do, our case studies and book a free consultation
