Online education has shown an increased demand and interest over recent years, with the global e-learning market predicted to reach $645 billion in market size by 2030!
However, with so many online course businesses available at the click of a mouse, it’s hard for them to stand out in the crowd and get a piece of those billions.
Courses are a great way to earn passive income, but without a marketing strategy, one’s more likely to become another business failure. Marketing is essential to increase your course’s visibility and attract potential students.
But, should you market your course yourself, or do you need a course marketing agency to do the work for you?
Starting from scratch is hard.
An idea (not validated) without an audience will make it challenging to market your online course.
This is why advice and comparing yourself to more public figures is dangerous. They already have a large social media following which gives them an immediate target audience that you can reach.
The results of the two will very a lot. Even if you’re doing the same things.
However, without marketing knowledge, both scenarios can fail. It’s not only about having a website because so many other factors play a role in boosting enrollment rates.
There are a few ways to go about marketing courses.
Search Engine Optimization (SEO)
We call this the long term play.
A short description would be that you need content and links. That’s it.
The actual route is much harder and success is not guaranteed.
SEO is the science of getting your site visible in the search engines. The probability that a brand will attract business increases with a website’s search engine presence.
To promote your online course, SEO would be the last resort. Unless you already have it in place.
If you wish to not do the work yourself.
You’re going to need someone to do the research and design a keyword based strategy to know what you’re going to target. Then its down to writers (or content agency) and backlinks (seo agency) to pull it off.
Conversion Rate Optimization (CRO)
Increasing the percentage of conversions from a website is an approach known as conversion rate optimization. Most average agencies do not know much about doing this so there are ones that specialize in CRO. Those are the ones that will be able to analyze the data and have experience in what changes to implement based on that data to move conversions higher.
Courses are somewhat different from products so one that specializes in the education or elearning space & CRO would be the best fit.
Why an Online Course Business Needs a Marketing Agency That Specializes in Courses?
Promoting your online course to reach potential students is essential to make your business a success. A marketing agency that has experience in courses, your space and your target market wil be able to develop strategies based on previous experience to reach and communicate with your target audience to assist you in increasing enrolment rates.
Because each course is different, hiring a marketing agency will ensure your online course is marketed with a tailored approach, effectively using SEO and CRO strategies, amongst other things.
You can only do so much on your own. So why not hire a marketing agency and see how it drives more traffic to your website, converts visitors to paying customers, and affects your profits using their available resources?