29 – Most Common Course Sales Funnel Mistakes

I see these issues so often when going over client sites that I thought I’d share them with you.

Let’s begin:

Selling in ads – Their only role is to get a click over to opt-in page or sales page.

Not justifying a discount -Fairness is a trait we’re all born with so if you don’t explain why you’re offering such a good price it’s a red flag.

Nonsense pricing – If you’re selling “how to learn x in 30 days” why is there an annual pricing option? 

Bait-and-switch – You’re offering A but trying to give me B. For example: If the headline says “You will learn hot to get a coding job” then don’t offer me a lead magnet about “html basics” underneath. 

Lack of Urgency – Not including a reason for why someone should buy the course now. You’re not filming a sitcom that someone will come back to watch tomorrow. Attempt to close now while they’re still interested.

Sloppy FAQ – You sales page is your sales person. The FAQ should address every concern or doubt going through the prospect’s head. Don’t know it? Ask or better yet get a few of them on the phone and sell in person. 

Pretty Designs – Instead of focusing on conversions and usability, your pages look pretty. If your sales buttons nicely blend in with the rest of the page (instead of popping out) I’m talking to you. 

Search Intent Blunders – 99% of the time when I hear Adwords doesn’t work this is the issue. Here’s the quick way to understand this.

If you’re selling “how to market your business and get the 1st client in 30 days”

The keywords need to be transactional. 

You either directly fulfill one such as:

“Best business marketing course”

OR 

You present yourself as the best alternative

“Where to hire a business marketing coach”

NOT

Trying to switch intent with your page

“How to market your business”

“Business marketing”

Do you know who’s most likely searching these terms? Students or content writers that need ideas for their article. 

Since I want these newsletters to be a quick read I’ll stop here. 

These are all easy fixes that if addressed will improve your conversions. 

Until next week,

Tom

Whenever you’re ready, there are 2 ways I can help you:
  1. If you’re still looking for traction in your online course, I’d recommend starting with an affordable guide:

The Course Engine: Transform your course into a money-making machine with The Course Engine. This quick and actionable guide will teach you the system I use to transform average courses into ones that can grow past 7 figures in revenue with my in-person clients.  Join 279+ students here.

  1. Want an expert to take over or help you with your marketing?

Check out what we do, our case studies and book a free consultationwemarketonlinecourses.com

Join 14K+ subscribers growing their online course businesses

Every Saturday morning, you’ll get 1 actionable tip to validate or scale your online course.

I will never sell your information for any reason

ABOUT THE AUTHOR

Subscribe to the Newsletter

Join 14K+ creators that receive one tip each Saturday morning on how to validate, scale and exit their online course business

    Share this Newsletter on: