26 – The ONE email you need in your course email sequence

The ONE email you need in your course warm-up sequence

Whenever I run a warm up email sequence I have three goals:

  1. Get someone to click over to sales page
  2. Segment them (if multiple products)
  3. Receive feedback

Most creators miss the third part.

If you’re running a sequence it should be broken into two parts

  1. Sales blitz (initial 5-10 emails to sell right now)
  2. Evergreen (weekly emails to stay in front of prospects)

Three days after the sales blitz I always add a feedback gathering email.

It goes something along the lines of…


Subject line: Hey _____, What did I do wrong?

Body: NAME

I noticed you signed up for ______, read a few of the emails advertising _____ but did not purchase.

Why not?


The feedback (once you ignore the nonsense answers) from this is gold.

In an upcoming newsletter I’ll go over exactly how I use it to adjust the sales funnel.

Until next week


Whenever you’re ready and want to make more money with your course…

Check out what we do, our case studies and book a free consultation


Enjoyed this Content? Then You'll Love These Too!

Join 14K+ subscribers growing their online course businesses

Every Saturday morning, you’ll get 1 actionable tip to validate or scale your online course.

I will never sell your information for any reason


Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing