The ONE email you need in your course warm-up sequence
Whenever I run a warm up email sequence I have three goals:
- Get someone to click over to sales page
- Segment them (if multiple products)
- Receive feedback
Most creators miss the third part.
If you’re running a sequence it should be broken into two parts
- Sales blitz (initial 5-10 emails to sell right now)
- Evergreen (weekly emails to stay in front of prospects)
Three days after the sales blitz I always add a feedback gathering email.
It goes something along the lines of…
Subject line: Hey _____, What did I do wrong?
I noticed you signed up for ______, read a few of the emails advertising _____ but did not purchase.
The feedback (once you ignore the nonsense answers) from this is gold.
In an upcoming newsletter I’ll go over exactly how I use it to adjust the sales funnel.