10 – On Track to Miss Your Q2 Course Income Goal

On Track to Miss Your Q2 Course Income Goal?

A friend of mine posted the following:

“Q1 2022 we hit our revenue goal. Q2 2022, we are on track to miss it by approximately 20%. “

His course business makes around $500k per year and was growing at 15-20% annually until this quarter. 

A few things to consider since there are signs of problems. 

Inflation is high, VCs are funding less startups, stocks down, corporations are cutting costs again & low skill employees are again having trouble finding decent jobs. 

That said I don’t believe the sky is falling. 

Slowdown, sure. 

This year also the trends in online education changed… 


When covid hit and people were staying at home, bored and looking for things to do. Courses that normally would have never sold well… did. 

Niches such as health care, remote work, mindfulness, home workouts were riding an artificial high. 

Now we’re starting to see a mix of “getting back to normal” + “mix of new habits” that people developed during the lockdowns +  economic market pressure

Solving problems is what running a business is all about. 

If you are missing your income goals or experiencing a downturn…

This month is the time to:

  • Get proactive. 
  • Re-evaluate your funnel (Small tweaks can increase conversions in each step). 
  • Re-evaluate your course (Change pricing, adjust outcome, cut the fluff etc..)
  • Focus on sales systems (Platforms change. You might get a better bang for you buck elsewhere. Change audience. I’ve had a couple of clients switch from b2c to b2b in early Q2 and that fixed it. Get help with marketing/sales if needed.)
  • Dial in your operations (If the systems are good, things will head in the right direction)
  • Start to build your authority (top 20% make 80% of the money)

Until next week,


Whenever you’re ready, there are 2 ways I can help you:
  1. If you’re still looking for traction in your online course, I’d recommend starting with an affordable guide:

The Course Engine: Transform your course into a money-making machine with The Course Engine. This quick and actionable guide will teach you the system I use to transform average courses into ones that can grow past 7 figures in revenue with my in-person clients.  Join 279+ students here.

  1. Want an expert to take over or help you with your marketing?

Check out what we do, our case studies and book a free consultationwemarketonlinecourses.com

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