What is The Best Headline For Promoting Digital Products?
Depends on the digital product and how you charge for it. Online course vs Membership Site Two very different types of sales. An online course is better suited to a direct headline. A membership site is better off with an in-direct headline. Think about the user intent and journey. Direct headlines are better suited for […]
The Rober Collier Letter Book: Master Copywriter (My Top Lessons and Insights)
This book was one of the two books recommended within the Halbert Letters. Gary Halbert, one of the top copy writers of all time wrote a series of letters from jail to his son. There is a lot of gold in those pages therefore I picked up this book right away. Contents 1 What Is […]