Van Sant Law llc.

The Situation

David runs an extremely successful law service out of Cumming, GA. He has been listed as one of the top lawyers under 40 in the entire area and was in need of a great online presence. We took on this campaign and had our hands full. There were multiple on-page issues, numerous domains, social media and Google places accounts that needed to be optimized and maintained. We had to develop a very unique strategy in order to get this campaign back on track and had to work alongside multiple 3rd parties that were already involved in the process.

The Plan

Libelty SEO began by a deep analysis of the current web presence and the competition in the niche. This research helped pinpoint the strengths and weaknesses of the current campaign. The onsite content was over-optimized and this was based on older but flawed search engine optimization techniques. The changes we made along with the white hat back linking methods that were implanted offsite was just what was necessary to get the Van Sant team back on top of the search results.

The social media sites also started pumping out content regularly which helped gain social proof and further engage with its audience. This resulted in a 1000+ new Facebook fans within the initial 2 months.

The Results

Less than 4 months into the new campaign, the Libelty team skyrocketed rankings for over 20 keywords into the top 5 results on the first page of Google. The Google Places visibility increased by over 90% and moved past many of its competitors to more prominent locations for many of the associated keywords.

The Verdict

SEO combined with Google Places can be the most powerful lead generator for many local service based businesses.

The Rankings Speak For Themselves

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