SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson
Today’s Guest In this episode you will learn about a 4-month-long research project on email copywriting. Brandon Olson works at Aweber. This is the 129th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 80/20 of findings: 430 words in email copy longer emails > provide value shorter emails > drive traffic 43-44 characters in subject […]
SBM 128: How to Successfully Sell to Enterprise Clients with Alex Berman
Today’s Guest In this episode you will learn about the ups and downs of selling to large client. Alex Berman is an expert in finding enterprise clients in b2b. This is the 128th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Enterprise people are easier to sell to. It’s not their money and they are […]
SBM 127: A Decade of Outsourcing to the Philippines with John Jonas
Today’s Guest In this episode you will learn about what it’s like working with an outsourced team. John Jonas is an expert in outsourcing. This is the 127th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: I’ve always wondered how important it is for me to go to the Philippines. John’s been running a company […]
SBM 126: Get a Student to Help You Market Your Business with Moe Abbas
Today’s Guest In this episode you will learn about hiring a student to help you market your business. Moe Abbas is an expert in digital marketing. This is the 126th of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The site genm.co is like Tinder for finding apprenticeships. [sc name=”SBM Lead Magnet 1″] TOPICS DISCUSSED internship vs […]
SBM 125: Overcoming Fear of Failure & Rejection with Andrea Waltz
Today’s Guest In this episode you will learn about why it’s important to go for no. Andrea Waltz is an expert in overcoming fear of failure & rejection. This is the 125th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Detach from the outcome and give yourself the permission to fail. That’s how you overcome […]
SBM 124: The AI Revolution in Sales with Victor Antonio
Today’s Guest In this episode you will learn about AI in sales, prospecting & selling online courses. Victor Antonio is an expert in sales & motivation. This is the 124th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you focus on gravitational marketing… you’ll never have to do a cold call again. People who […]
SBM 123: Filling Your Sales Pipeline with Tony Hughes
Today’s Guest In this episode you will learn about filling up your sales pipeline and Linkedin. Tony Hughes is an expert in business to business sales & marketing. This is the 123rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You need to nail the narrative why its all about them not us. [sc name=”SBM […]
SBM 122: The Past, The Present and The Future of Affiliate Marketing with Robert Glazer
Today’s Guest In this episode you will learn about doing affiliate marketing the right way. Robert Glazer is an expert in affiliate marketing. This is the 122nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you’re looking to get started with an affiliate marketing program at your company join a platform. Robert lists quite […]
SBM 121: Changing Lives One Cyber Security Course at a Time with Jason Dion
Today’s Guest In this episode you will learn about Jason’s journey from an actual teacher into the online course space. His experience with Udemy and other platforms. How he handles upsells and plans to regain control over his list and students. Jason Dion is an expert in cyber security. This is the 121st session of […]
SBM 120: Sell or Die with Jeffrey Gitomer & Jennifer Gluckow
Today’s Guest In this episode you will learn about why you need to develop a sales process to be successful. Too many people online want to sell without selling and this is not realistic nor a way to grow a business. Jeffrey & Jennifer Gitomer are experts in sales. This is the 120th session of […]