How to Get Lucky

One of my friends just messaged me saying he only took two weeks off in the past two years. I want to keep the momentum going Agreed. Never mess with momentum… nor luck. Most of us don’t like giving luck much attention. Reminds me of the saying… “if you only work hard and keep at […]

17 BEST Online Course Platforms and Marketplaces in 2021 (Hand-picked)

This often includes support for videos, text, PDF, Downloadables, audio files, quizzes, live workshops, and progress reports.  Many of them also help with the check-out process and provide a simple sales page editor.  There are a couple of very important components that I look at when deciding which platform is better than the next.  Customer […]

What is The Best Headline For Promoting Digital Products?

Depends on the digital product and how you charge for it. Online course vs Membership Site Two very different types of sales. An online course is better suited to a direct headline. A membership site is better off with an in-direct headline. Think about the user intent and journey. Direct headlines are better suited for […]

What Your Marketing Says About You

As I’m doing my social zombie scroll. This thread pops up from a group that I’m a member of: It is followed by some “outrage” (ignore that), a couple of “insights” (also not important) and that the person was now banned (of some importance for the guilty). Facebook is like a reunion. Not a street […]

How Do You Feel About Sales?

I love sales. To me, they’re a transfer of emotions and value. That’s it. The number ONE reason that I find courses do not sell is due to this exact issue… having a hang up about selling which correlates to also not having a business background (aka treating your course as a business).  Take a […]

If You Have Multiple Courses

There’s a technique that works amazingly well in how to sell them. No need for timers.No launches.No fake scarcity.Zero discounts. Here’s how it works. Course 1 – Jan/FebCourse 2 – Mar/AprCourse 3 – May/JunCourse 4 – Jul/AugCourse 5 – Sep/OctCourse 6 – Nov/Dec Create an annual schedule. Let’s say you have six courses. Create lead […]

Lessons Learned Marketing Courses on LinkedIn

1. Without a sales navigator your hands are tied: If you’re selling to a specific type of business or career professional a regular account might be ok but for many others it won’t cut it. Here’s an example: Let’s say I’m selling a Facebook Course. I want people “who took a Facebook course on udemy […]

How To Make Money in a Business

Introduction First of thank you for checking out this post. My goal was to create something easy to read that will you give immediate value.  The ideas in this post have transformed my life and my business.  After all… who wants to read unless they have to? I’ve ran businesses for over 15 years. Came […]

How to Build your own Business

Introduction I’ll keep it short and sweet. This blog post will give you very good overview of what you will need to start and succeed in your business. There are different ways of reading these types of posts but here is the best way to read this one (as it is long). Quickly skim through […]

How Does Your Online Course Measure Up Against The Best in the Industry

[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_margin=”0px|||” custom_padding=”0px|||”][et_pb_row _builder_version=”3.25″ custom_margin=”5px|||” custom_padding=”5px||0px|”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Do you track your marketing?” _builder_version=”3.27.4″] Do you track your marketing? I see this all the time. Client comes to ask for help with marketing. I ask for data… Crickets [/et_pb_text][et_pb_text admin_label=”Here’s the problem with that.” _builder_version=”3.27.4″]Here’s the problem with that. If it […]