What is an email sequence campaign?

An email sequence is the use of automated software (an autoresponder) to send emails in series automatically to a customer, a user, or a prospect. The emails are sent out to the recipients based on a predetermined condition such as a task being performed or a delay. In ideal marketing conditions, the email sequence is […]

What is an opt-in page?

An opt-in page is a type of webpage set at the beginning of the sales funnel whereby you allow your site visitors to “opt-in” to get frequent notifications from you. This means that they will get frequent messages such as promotional emails, newsletters, special communications, and so on from you. For your site visitors to […]

What is upselling? The definitive guide

Many companies have resorted to upselling to help increase their revenues and meet specific sales goals. Upselling is a very effective sales technique that is common in the marketing industry. People readily upsell to existing customers because it is more feasible. The chances of selling a product to a customer you already have are between […]

What is a checkout page?

Before finalising your online shopping, you always come across an important page. With this page, you are able to make your payment for the products you selected and confirm your order. The checkout page is an important page for online stores. All online stores have checkout pages. A checkout page is usually the last page […]

A guide to down-selling and its benefits

As a sales representative for a brand, you have to know how to generate income regardless of the challenges involved. Many of buyers will leave abandon their cart in your sales funnel. This might be do to outside interference, pricing, change of mind, red flag or an unanswered question. Instead of letting them just leave […]

Best 5 Online Course Sales Page (7-Figure) Examples

A reader messaged me and asked whether I can show him some great examples of online course sales pages. I almost gave him a “google it” answer… but decided to do a quick look-see for myself. Opened the first few articles and new immediately that I have to write one (thanks teachable’s blog… you were […]

Does an Online Course Business Need a Marketing Agency?

Online education has shown an increased demand and interest over recent years, with the global e-learning market predicted to reach $645 billion in market size by 2030!  However, with so many online course businesses available at the click of a mouse, it’s hard for them to stand out in the crowd and get a piece […]

How to Choose the Best Course Marketing Agency

The need for an excellent course marketing strategy has increased due to consumers’ preference to shop for these services online. Therefore, your online course business deserves a course marketing agency familiar with your sector’s unique requirements and market. However, choosing the best course marketing agency can be daunting. How do you know if they’re the […]

Should You Hire a Course Marketing Agency?

Educators and content creators will spend three years on creating a course without a clue whether anyone wants to buy it.  They do not validate, specify their audience or research what they want.  Then when its time to start selling, and when nothing happens… get stuck. Sound familiar? So what to do next? Let me […]

Qualities of Every Good Course Marketing Expert

Do you need a marketing professional to help you boost your leads and sales? When hunting for a marketing expert to help market your online course, there are a few qualities you need to look for.  Although they may be known as experts in the industry, hiring the wrong marketing expert could be quite costly. […]